Extending the Reach of an Event Through Interactive Content

CRUSH 2018 & 2017 Interactive Micro-site


Avalara reached out Hotwire to create a post-event repository for their annual conference, CRUSH. The event is one of the largest tax conference of its kind for transaction tax professionals to network, learn from industry leaders and earn CPE credits through training.

The Hotwire design team developed a content hub packaged with key takeaways in a digestible and shareable interactive experience backed by related content to drive attendees to, keeping them engaged after the event. Users can retweet, access additional content and related articles and download related sessions. The hub made it easy attendees to easily recap the event and share with their colleagues, driving awareness and demand to attend the following year.

First Month Results

  • +370% Increase in year-over-year session downloads

  • +25.5% Increase in year-over-year visitors

Full interactive experiences:

Project duration: 1.5 months