Get in Your Design Team’s Minds to Add the Most Value to Your Content

THREE PRINCIPLES TO BEAUTIFUL CREATIVE & IMPACTFUL CONTENT

Businesses that are new to working with a design team or agency are often unsure of how to bring them into the fold. As a result, designers are pulled in last-minute to support with immediate creative executions without context or the ability to offer any strategic input. However, designers are more than just creative executors – they add tremendous value to marketing teams via problem-solving through a creative lens, where the best solutions are often: (1) simple, (2) focused and (3) audience-centric.

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Winning Over Your Audience with Effective Storytelling

#DigitalBrandLab #KnowledgeDrop, October 4, 2016

Hotwire’s Digital Brand Lab regularly participates in Twitter chats to stay ahead of topics related to brand, social and content marketing. Each week, we share our top takeaways from these chats to help you keep up with the latest industry trends and conversations.

Pushing content to consumers is no longer an effective marketing tactic. With so many brands competing for attention, storytelling helps build trust, typically lacking in traditional marketing, with your audience by communicating with them (rather than at them) on a personal level. Here are tips to keep in mind when building an effective story for your brand:

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Chatting Like a Pro on Twitter

#DigitalBrandLab #KnowledgeDrop, September 27, 2016

Eastwick Digital Brand Lab regularly participates in Twitter chats to stay ahead of topics related to brand, social and content marketing. Each week, we share our top takeaways from these chats to help you keep up with the latest industry trends and conversations.

Have you or your brand ever participated in a Twitter chat? Not sure if you should? Here are a couple of reasons for why the answer is “yes.”

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Overcoming Your Creative or Writer’s Block

#DigitalBrandLab #KnowledgeDrop, September 20, 2016

Eastwick Digital Brand Lab regularly participates in Twitter chats to stay ahead of topics related to brand, social and content marketing. Each week, we share our top three takeaways from these chats to help you keep up with the latest industry trends and conversations.

Hitting a creative wall or writer’s block is not a fun place to be. Especially, when you’re on a deadline. It causes a great deal of stress and, ultimately, bogs down productivity. Therefore, it’s important to keep the following in mind:

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Components to a Successful Brainstorm

#DigitalBrandLab #KnowledgeDrop, September 13, 2016

Eastwick Digital Brand Lab regularly participates in Twitter chats to stay on topics related to brand, social and content marketing, for example #BrandChat or #AdweekChat. Each week, we’ll be sharing our top three takeaways and/or industry trends we expect to see.

Brainstorm sessions, when executed successfully, can often spark innovative concepts that lead to creative solutions. Check out this week’s top tips for a successful brainstorm:

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Kicking Off a Brand Project

#DigitalBrandLab #KnowledgeDrop, September 6, 2016

Eastwick Digital Brand Lab regularly participates in Twitter chats to stay on topics related to brand, social and content marketing, for example #BrandChat or #AdweekChat. Each week, we’ll be sharing our top three takeaways and/or industry trends we expect to see.

Planning on a rebrand or brand refresh? Here are three tips for kicking off a brand project:

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Qualities of an All-Star Team

#DIGITALBRANDLAB #KNOWLEDGEDROP, AUGUST 30, 2016

Eastwick Digital Brand Lab regularly participates in Twitter chats to stay on topics related to brand, social and content marketing, for example #BrandChat or #AdweekChat. Each week, we’ll be sharing our top three takeaways and/or industry trends we expect to see.

Whether it’s in-house, an agency or freelancer, your team can make or break your business. So what makes an all-star team? Here are three qualities to be on the lookout for:

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How to Select an Agency for Brand Projects

#DigitalBrandLab #KnowledgeDrop, August 23, 2016

Eastwick Digital Brand Lab regularly participates in Twitter chats to stay on topics related to brand, social and content marketing, for example #BrandChat or #AdweekChat. Each week, we’ll be sharing our top three takeaways and/or industry trends we expect to see.

This week, we look at what to consider when sourcing agencies and freelancers to successfully work with brands.

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