#DigitalBrandLab #KnowledgeDrop, October 4, 2016
Hotwire’s Digital Brand Lab regularly participates in Twitter chats to stay ahead of topics related to brand, social and content marketing. Each week, we share our top takeaways from these chats to help you keep up with the latest industry trends and conversations.
Pushing content to consumers is no longer an effective marketing tactic. With so many brands competing for attention, storytelling helps build trust, typically lacking in traditional marketing, with your audience by communicating with them (rather than at them) on a personal level. Here are tips to keep in mind when building an effective story for your brand: