The Customer-Conscious C-Suite
By Digital Brand Lab, Eastwick
For the past three years, Calabrio has been a Visionary in the Gartner Magic Quadrant in Workforce Optimization. On December 8, 2015, Gartner Magic Quadrant announced Calabrio as a Leader in Customer Engagement Center Workforce Optimization. Eastwick's Digital Brand Lab was tasked with developing an educational SlideShare supporting the press release to inform their customers and prospects on what it means to be a Leader in this space.. Micro-content was also developed for Calabrio's social channels to accompany the announcement.
Project Duration: 1 month
Results: Web traffic increased drastically with the announcement and SlideShare release.