Lifecycle Marketing in 2017

By Hotwire Marketing & Digital Brand Lab


The Lifecycle Marketing interactive project is a cornerstone content piece for Hotwire's email marketing campaign to exhibitor attendees at the National Retail Federation (NRF) Big Show 2017 from January 15-17.

Click here or on the image to access full interactive experience.


Project Duration: 3 weeks

Results: Through one email blast, the marketing team scheduled 13 meetings at the event.