Humanizing Through Layered Storytelling

New Teacher Center Annual Report 2017 & 2016


New Teacher Center (NTC) traditionally shares their annual report with investors and educational leads via a printed mailer and was looking to deliver more than a typical doc or booklet in their next report.

Hotwire collaborated with NTC to develop an interactive annual report layered with storytelling, highlighting relevant factual data and voices from the community — digitizing and adding a human touch to an otherwise average report. In addition to the annual report, a supporting video was developed outlining how NTC plans to accelerate their impact on students, teachers and the community with their four-year plan.

First Month Results

  • 441 Visitors

  • 341 Overview Video Views

Full interactive experiences:

Project Duration: 3 months