Project Overview
After the larger team solidified the campaign concept, various campaign ads were developed to bring it all to life.Intermedia, a low-profile player in the crowded unified communications market, needed to elevate its communications strategy above the better-known competitive set. Due to COVID, everyone was promising a better ‘Working from Anywhere” experience. Intermedia needed to pivot current functional campaign messaging to something that really connected to the true pain points customers were dealing with, and solving for the uncertainty of a longer-term, work environment.
Project Logistics
Deliverable(s): Ad design (static and animated) for at least three campaign concepts under the "Work Better" umbrella
Duration: 2 months
Results:
+271% estimated impressions across all channels
115% lift in emotional intensity
93% lift in activation (lack of neutrality)
109% lift in positive emotional association
