Project Overview
December has traditionally been the Michael J. Fox Foundation’s most successful month for raising donations. With aggressive overall growth goals for 2017 and an aim to increase the effectiveness of their digital channels, the Foundation reached out to our team to amplify their digital donation driving efforts beyond the anticipated 15% growth goals.
Following careful audience and market research, the our team crafted an end-of-year giving campaign to engage audiences around the message of: “With you, we can. Together, we will.” Afterwards, social (organic and paid) and email campaign assets were developed and launched around Giving Tuesday in November.
