Avalara – CRUSH Recap

Interactive Micro-site      May 2017 - May 2018

Project Overview

Avalara reached out to create a post-event repository for their annual conference, CRUSH. The event is one of the largest tax conference of its kind for transaction tax professionals to network, learn from industry leaders and earn CPE credits through training.

We partnered with 15+ stakeholders to develop a content hub packaged with key takeaways in a digestible and shareable interactive experience backed by related content to drive attendees to, keeping them engaged after the event. Users can retweet, access additional content and related articles and download related sessions. The hub made it easy attendees to easily recap the event and share with their colleagues, driving awareness and demand to attend the following year.

Check out the full interactive experiences:

➡️2018 Micro-site⬅️     /     ➡️2017 Micro-site⬅️

Project Logistics

Deliverable: Interactive micro-site, social promos

Duration: 3 weeks

Duration: Annually for 2 years

YoY Results

  • +370% increase in year-over-year session downloads
  • +25.5% increase in year-over-year visitors