Our US creative and social team partnered with our colleagues in Australia to create 12 Gifts of Tech, a holiday advent calendar celebrating the positive impact of technology. The campaign spotlighted themes like connectivity, community, and mindfulness, packaged in a festive, sub-branded identity that encouraged audiences to engage with one reveal at a time.
Planning
Working across regions, we first aligned on the campaign concept: positioning technology as a “gift” with unique benefits to celebrate during the holiday season. We identified 12 key themes and then developed a visual framework to unify the content while leaving space for each reveal to stand on its own. Each member of the team contributed to the storytelling, ensuring a mix of perspectives and voices.
Delivery
The advent calendar rolled out across social platforms with a new reveal every 1–2 days throughout December, culminating in a final “bonus gift” at year’s end. Each post featured a custom visual, supported by campaign copy designed to highlight both the utility and emotional value of technology. The visuals tied together through a sub-branded identity that felt festive yet professional, ensuring cohesion across multiple platforms.
Project Logistics
Deliverables: Interactive advent calendar, social promotional assets
