Hotwire – DEIB Reports

Project Overview

Since 2023, I’ve partnered with Hotwire’s Global Chief People & Culture Officer and the People & Culture team to design and produce Hotwire’s annual Diversity, Equity, Inclusion, and Belonging (DEIB) Report. These reports highlight findings from the agency’s annual employee survey while also showcasing programs, initiatives, and progress in strengthening DEIB across the organization.

This progress report highlights the strides we’ve made as a company, our current standing as we enter the next phase of our strategy, and our commitment to fostering an environment of belonging and creating lasting change at Hotwire and in the communities we are part of. The goal is to be as transparent as possible—not only in showcasing the progress achieved but also in outlining the work that still lies ahead.

I did not work on the 2022 inaugural report, but from 2023 onwards I have owned the creative process end-to-end — from cover design and layout to supporting promotional content.

Check out the report PDF's here: ➡️2025⬅️ / ➡️2024⬅️ / ➡️2023⬅️ / ➡️2022⬅️.

Project Logistics

Deliverables: Branding, report cover design, designed PDF, supporting promptional assets

‍Duration: 2 months

‍Team: People & Culture team, copywriter, and myself as creative lead

Planning

The People & Culture team gathers survey data and program updates, while a copywriter distills the information into a cohesive narrative. From there, I take ownership of the creative process:

Translating narrative content into a visually structured, brand-aligned report that is easy to read and engaging.
Concepting and designing the report cover and establishing consistent visual theming year over year.
Partnering with stakeholders to review iterations and integrate feedback from leadership.
Sourcing employee photos across all markets to ensure global representation and inclusivity in the report visuals.
Aligning promotional content with the report’s key findings to ensure consistency in internal and external messaging.

Delivery

Each annual report includes a designed PDF with:

Full layout design, typesetting, and data visualization for survey findings.
A custom report cover aligned with Hotwire’s master brand but refreshed annually.
Integration of employee photos and stories across regions to reflect the agency’s global community.
A redesigned format in 2025 shifting from portrait to landscape, optimizing for desktop readability and modern viewing habits.

Check out the report PDF's here: ➡️2025⬅️ / ➡️2024⬅️ / ➡️2023⬅️ / ➡️2022⬅️.

Impact & Results

These reports have become a tangible expression of Hotwire’s DEIB commitments, not only documenting progress but also fostering trust with employees and accountability with external audiences. They serve as a touchpoint for recruitment, employee engagement, and brand reputation, while giving employees a sense that their voices and experiences are being heard and reflected year after year.