Intermedia – Work Better From Wherever Brand Campaign

Project Overview

Intermedia, a challenger in the unified communications space, needed to stand out in a crowded market dominated by better-known competitors. During COVID, nearly every brand was promising a “Work from Anywhere” experience, but Intermedia wanted to connect more deeply—speaking to the real pain points of uncertainty, adaptability, and the future of hybrid work. Our team brought this to life through the “Work Better From Wherever” campaign, shifting the focus from product features to emotional resonance.
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Planning

Once the Art Director established the visual direction, I supported the creative team in translating the campaign strategy into a full suite of assets. My focus was on production and adaptation—ensuring consistency across formats while scaling the creative into a high-volume asset library.

Key planning contributions included:

Collaborating with the Art Director to apply the approved campaign direction across multiple concepts.
Iterating quickly to meet channel-specific requirements and feedback from stakeholders.
Setting up workflows to track and manage production across a large deliverable set.

Project Logistics

Deliverables: 100+ static and animated assets spanning three campaign concepts

Duration: 2 months

Role: Design support + production execution (under Art Director guidance)

Delivery

Working as part of the design team, I helped produce and refine 100+ static and animated assets under the “Work Better” umbrella. This included:

Key planning contributions included:

Building ad creative across three campaign concepts, optimized for digital channels.
Ensuring version accuracy and consistency across all executions.
Delivering assets adapted for different platforms, placements, and formats while maintaining campaign integrity.

Results

+271% estimated impressions across all channels
115% lift in emotional intensity
93% lift in activation (lack
of neutrality)
109% lift in positive emotional association