LinkedIn Marketing Solutions launched a global campaign to position LinkedIn as the go-to platform for B2B creativity. Anchored around 8 product updates and a new brand push, the campaign was timed across two major moments: June 8, 2022 and Cannes Lions. Hotwire supported with strategy, PR, comms, and creative execution across channels.
While the larger team drove strategy and media engagement, my role primarly involved creative execution. Working within LinkedIn’s new B2B brand guidelines, I supported the creative asset developmeent to bring the story to life visually and help internal teams track momentum.
Key planning contributions:
- Collaborating with campaign leads to align creative with the overarching B2B narrative.
- Coordinating timelines to meet hard launch dates aligned with media and industry events.
I supported LinkedIn’s B2B Creativity campaign through:
- Creative asset production for social and announcement materials.
- Email design for capturing and reporting earned media coverage of the campaign.
- Video support, including creative development of the announcement/briefing video.
- Iterating quickly on assets as campaign details shifted, ensuring alignment with both LinkedIn’s internal brand and Hotwire’s external communications.
While my contributions were focused on creative support, this integrated effort helped amplify LinkedIn’s leadership in B2B creativity at a global scale.
