Interactive Landing Page•October 2021 - October 2022
Project Overview
Procore needed a way to engage press and industry influencers during its annual customer event, Groundbreak. With the shift to a virtual format during the pandemic, registrations declined, and there was no central hub for news and announcements. We partnered with Procore to design and build a dedicated media landing page that housed event updates, session previews, highlights, and resources.
Planning
Working closely with Procore’s team, we focused on creating an intuitive structure and mobile-friendly design that made it easy for media and attendees to access content in real time. The page was designed as a central hub to showcase announcements and reinforce Procore’s positioning as a thought leader in construction technology.
Delivery
The interactive landing page launched ahead of Groundbreak and provided:
A responsive, visually engaging news hub optimized for desktop and mobile
Real-time updates on announcements and session highlights
A centralized resource library for press materials and media access
Check out the live media landing page for ➡️2022⬅️ and ➡️2021⬅️.
Project Logistics
Deliverable: Interactive landing page for media
Duration: 2 weeks
Cadence: Annually for 2 years
Results
2,100 total visitors to the Groundbreak news page
Day-over-day traffic increase during the 2022 event (Nov 7–9), peaking on Day 2
Positive feedback from press and influencers who gained a single, streamlined source for event information
