Video Highlights

Motion, Sizzles, Reels  •   Various

Overview

Beyond large-scale campaigns and events, I’ve also created a range of video content and motion assets to support clients across different industries. These projects include sizzle reels, promo clips, social cutdowns, and announcement videos, smaller in scope, but high in visibility and impact. This collection showcases select video projects where I provided direction, editing, or creative execution to bring stories to life through motion.

Hotwire – Sizzle Reels & Thoughtful Working

Produced a series of internal and external videos that showcased Hotwire’s culture, impact, and evolution.

  • 2024 Sizzle Reel – Co-created the agency’s awards submission video, highlighting global achievements, AI innovations, client campaigns, and community initiatives.
  • 2023 Sizzle Reel – Scripted, produced, and edited a reel from scratch, celebrating client impact, business transformation, and Hotwire’s people-first culture.
  • Thoughtful Working 2.0 – Produced and edited a video introducing Hotwire’s updated flexible work philosophy, capturing how the agency evolved its approach to culture and employee experience.

DoorDash – End-of-Year Sizzle Reel

Produced and edited a recap video showcasing Hotwire’s 2025 performance and key wins across our DoorDash retainer. Transformed a static report into a dynamic, brand-aligned narrative by translating KPIs and standout work into an engaging executive-ready format, earning praise from both the client and internal leadership.

eBay – Coverage Sizzle Reel

Produced and edited a video showcasing hundreds of media placements Hotwire secured for eBay since 2020. The reel highlighted eBay’s turnaround story under new leadership, its growing recommerce and pre-owned strategy, and its embrace of AI, serving as a powerful visual narrative to support an RFP and reinforce eBay’s momentum.

Hotwire – Social Video Selects

Click on videos to unmute. Created a series of short-form videos designed to drive engagement across social channels:

  • GAIO.tech Launch – Produced animated video content to support the launch of Hotwire’s proprietary Generative AI Optimization tool, building on new branding and visuals to explain the tool’s benefits alongside static and carousel assets.
  • AI Data Webinar Snippet – Repurposed soundbites from a Hotwire-hosted webinar into social-ready videos, extending the life of event content and keeping the conversation going post-event.
  • Data & Analytics Soundbites – Designed a kinetic type video paired with a voiceover from Hotwire’s Global Head of Data & Analytics, making a technical concept dynamic and engaging to watch. Additionally, created kinetic type videos to spotlight new data and analytics product releases, turning complex topics into accessible, visually-driven stories.

Avalara – CRUSH 2024 Teaser Video

Produced and edited a promotional teaser to build excitement for Avalara’s flagship customer event, CRUSH 2024. The video introduced the event’s theme and energy while aligning with Avalara’s sub-branded visuals, serving as the kickoff creative asset used across digital channels to drive awareness and registrations.

Check out the project ➡️here⬅️.

LinkedIn Marketing Solutions – B2B Creativity Campaign

Created video and supporting creative assets for LinkedIn’s first global B2B Creativity campaign, timed around June 8 and Cannes Lions. My role in the team was to develope an announcement / briefing video and select creative assets used across campaign communications.

Check out the project ➡️here⬅️.

Meta – Friendship Video

Produced and edited a 3–5 minute video for Meta’s Global Industry Marketing offsite, highlighting perspectives from partners and employees on the meaning of friendship. My role included coordinating interview content, shaping the narrative flow, and delivering the final edit used to kick off a session on relationships and industry connections.

Hotwire – Into Tech Series

Owned and produced all creative for Hotwire’s Into Tech program, including a teaser, welcome video, and three course modules with interactive quizzes. Responsibilities spanned directing live recordings, editing all video content, and creating supporting promo assets for social and email campaigns.

Check out the project ➡️here⬅️.

Judy Chu
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